![]() Essentially, your content should add value to the page. For instance, at Impactable, we focus on sharing tips and tricks about LinkedIn ads, best practices, beginner’s guides, and campaign strategies. So, it shouldn’t be just about “this is who we are, and this is what we sell, book a call with us.” Rather, focus on putting out informative content that educates your visitor.Īs a brand, your page should deliver insights about your industry, your thoughts about current trends, or show people how to do or improve something. ![]() ![]() No one’s coming to your LinkedIn company page to look at your sales pitch. When I say post regularly, I don’t want you to post an ad about your brand every day. However, once a week is ideal for most scenarios. When you’re starting out, posting thrice a week should be enough.Įventually, for LinkedIn, I recommend that you post once every day unless you have over a hundred thousand followers and you just have as many people consuming your content. So, this way, you create an impression that you’re actively sharing content worth engaging with, and people end up following you. Secondly, posting regularly increases the engagement your posts get (algorithm hack!). First of all, it indicates that your company is active. Not just your follower count but the frequency at which you post content on your page also makes a difference. Keep Posting Regularly, Consistency Matters Now that you’re with me on the fact that your LinkedIn company page’s follower count actually matters let’s get straight to the 11 tricks that I deploy to organically boost followers for my clients’ company pages. How to Grow Your Company Page Followers on LinkedIn Organically? Invariably, your ad gets more clicks when you have 30,000 followers as opposed to merely 30 of them. A lot of times, when you run LinkedIn ads, your follower count is displayed right below your company name, next to promoted right there in the feed. In fact, people don’t even have to land on your LinkedIn company page to make a judgement now. The rationale here is that once people see their ads, check their company page and find out that it has merely 23 followers, they simply consider it as a new company or not trustworthy. For companies with less than a thousand followers, we see fewer conversion rates. In fact, at Impactable, we’ve seen a visible difference in the results of paid ads depending on the Linkedin company page follower size. Once they’re on your page, the number of followers makes their perspective about how established you are in the market. In fact, even if you’re running a Google ad campaign, they’d go to your website, but eventually, many might look at your LinkedIn company page to evaluate your brand better. Everything from how many followers your company page has to what kind of content you’re posting creates an impression about your company. For what it’s worth, people consider your company’s LinkedIn presence to build an impression about how trustworthy your company is. Without beating around the bush, I can narrow the answer down to just one word: credibility. Why should you really care about increasing LinkedIn followers in the first place? Why Does Your LinkedIn Company Page Follower Count Matter? Before I get into the trade secrets, I’d first like to address the sceptic in you.
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